Welcome to Pyarful where we believe that identity should be celebrated, culture should be cherished, and that pyar is the most powerful thing in the world.
"Pyarful” is a blend of the words pyar- meaning love in Hindi/Urdu and ”full,” and just like our name, our products are a delightful blend of cultures and colors, wrapped in the warmth of South Asia.
Our Story
Pyarful was founded on the belief that each of us has a story that matters and is worth celebrating. Our founder, Krisa, wasn’t able to find greeting cards for the occasions special to her and noticed that there weren’t any that spoke to the hearts of South Asians. She made it her mission to create cards that were meaningful to South Asians and brought joy, laughter and connection. What began as a small stationery brand has evolved into a gifting and lifestyle brand for anyone who appreciates the Indian subcontinent’s unique charm.
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Our Products
Each pyarful creation is a playful ode to the rich traditions, customs, childhood memories, and the simple pleasures of everyday life.
Handdrawn, whimsical illustrations are the heart of Pyarful’s products. Colorful, joyful and filled with love, they make everyday moments a little more ‘pyarful’. Featuring the familiar, the nostalgic, and the iconic gems of South Asia's culture - from steaming cups of chai and majestic elephants to the ever-present auto rickshaws.
Our Founder
Krisa’s interest in art and design can be traced back to her childhood where on any given day you could find her doodling away and imagining her own magical world. In 2018, after a decade-long career in health tech, Krisa embarked on her journey to build Pyarful and showcase South Asian culture through her own unique lens. Much like her childhood creations, Pyarful’s whimsical spirt is what makes it special and inspires us to seek wonder in life’s ordinary moments.
Krisa continues to design Pyarful’s products and is continually inspired by her Indian American identity, her family, and bringing pyar into people’s lives.
"If you told my younger self that I would devote myself to creating a company celebrating the love for things like chai and daal and defining what it means to be South Asian, I wouldn’t have believed you. Incredibly, the very things so many of us shied away from or even felt ashamed of growing up, have now become the building blocks of Pyarful. The scent of coconut oil in my hair, or the aroma of my mom’s delicious chutney sandwiches; Pyarful celebrates these little things that make us who we are."
~Krisa Tailor-Arora, Founder & CEO
