Pyarful was founded on the belief that each of us has a story that matters and is worth celebrating. Our founder, Krisa, wasn’t able to find greeting cards for the occasions special to her and noticed that there weren’t any that spoke to the hearts of South Asians. She made it her mission to create cards that were meaningful to South Asians and brought joy, laughter and connection. What began as a small stationery brand has evolved into a gifting and lifestyle brand for anyone who appreciates the Indian subcontinent’s unique charm.
Each pyarful creation is a playful ode to the rich traditions, customs, childhood memories, and the simple pleasures of everyday life.
Our products feature the familiar, the nostalgic, and the iconic gems of South Asia's culture - from steaming cups of chai and majestic elephants to the ever-present auto rickshaws.
Krisa’s handdrawn, whimsical illustrations are the heart of Pyarful’s products. Colorful, joyful and filled with love, they make everyday moments a little more ‘pyarful’.